Don Molinico
An excellent job done by Auge on Don Molinico's coordinated image, a restyling, an evolution, that certainly does not go unnoticed, which we have expanded and applied to the digital world through the creation of a website that is easy to navigate, with strong aesthetic connotations and effective transitions, but particularly bold. Significant fonts, again bold, distinctive, that interact with different colors, without the fear that it might be too much.
role
- Art Direction
- Development
- Motion Design
A logo that becomes a menu and vice versa. A logo that minimizes when needed, helping the user navigate. A logo that blends with the entire experience thanks to a smooth and intuitive animation design conceived ad hoc.
Each product has a color, and each product page reflects the product’s color (we like puns!). Recognition and characterization have become the focal points of the experience here. Red and gold accompany every movement, while the other colors tell different stories.
Auge: Executive Creative Director: Davide Mosconi / Designer: Liviu Andronic / Strategy Director: Luca Buonamici / Strategist: Riccardo Spreafico / Photography: The Foodorialist / Website: Art Direction ET Studio & Francesco Prisco Creative Development / 3D artist: Williams Tattoli
