Enoteca della Valpolicella
For the website of Enoteca della Valpolicella, we chose to remove every unnecessary layer. No embellishments — just the pure and simple story of a place, a family, a project rooted in the heart of Valpolicella. Every element — from the words to the images to the structure — was designed to highlight the authenticity of the Enoteca, without distractions. The design is clean and essential, with clear visual hierarchies and a consistent narrative tone, giving space to the content and guiding users through a quiet yet engaging experience. Because when the soul of a place speaks so clearly, it only takes a few honest choices to let it shine.
role
- Branding
- Creative Direction
- Art Direction
- Copywriting
- Development
- Motion Design
- Visual Design
- Production
Like an open-hearted letter. For this project, the copywriting phase began with an interview where we gathered even the smallest details, the nuances, and the glances. Then we wrote, and we put everything into it. It’s the story of a family made up of many people, and the writing could only be warm, spontaneous, and personal.
Riccardo Romani managed to translate into images a story that tells much more than just food and wine. An editorial that reveals authenticity in every detail. A story that highlights the importance of truly knowing what lies behind the Enoteca.
