Il Laboratorio
Il Laboratorio is a Coffee Roaster that offers its customers a tailor-made, sustainable product from start to finish. So, how to tell the story of a tailor-made coffee? First of all, we started by creating a logo, a coordinated image, recognisable and memorable packaging and a bold but very simple and clear website to tell the story of the brand. Simple, archetypal shapes were the common thread that linked everything we did, from the fabric labels to the online experience.
role
- Production
- Creative Direction
- Art Direction
- Branding
- Packaging
- Visual Design
- Motion Design
- Development
The tailoring of the coffee, custom-made for each customer, is represented through the fabric labels that are printed and then cut and applied by hand on each package.
For the precious help with the photos, many thanks to our friend Alberto Scorsin.
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