Newtwen
How do virtual sensors look? To tell the story of Newtwen, we flipped the perspective by laying all the cards on the table. The square shape became our starting point, upon which we built an entire experience, turning it into a playful space to explore and interact with.
role
- Creative Direction
- Art Direction
- Development
- Motion Design
- Visual Design
- Branding
- 3D
The Sentempo team, often by our side when it comes to 3D, managed to give shape to abstract concepts, interpreting a complex and highly technical theme in their unmistakable way.
The distinctive and recognizable typography, along with stylistic elements reminiscent of bits and video games, helped us present Newtwen in a clear and simple way. The goal was to make it as understandable as possible, even for non-specialists, and in this, animations and lettering played a key role.
