Passeggeri
A combination of graphics, writing, art, solidarity, and a few tears. The protagonists of the exhibition 'Passengers' are the people of the "Crescere Insieme" Association, an organization that takes care of the leisure time of individuals with disabilities, both young and adult. They have chosen to tell their stories to the world by interpreting 12 of the most famous works of art through a blend of painting, photography, and writing. We have interviewed, recorded, taken notes, and written the stories that accompany them.
role
- Copywriting
- Creative Direction
- Art Direction
- Visual Design
- Branding
We have created a completely new exhibition catalog, thinking that it could encapsulate the essence of the project. In fact, you find yourself facing a mirrored cover, through which you can become part of the experience itself, and as you continue inside, you can browse through the stories of the protagonists presented in various paper formats and equally diverse textures. The final act is a website, created as an additional means to spread such a visceral and universal message.
To leave nothing unfinished and to ensure that the meaning of everything wouldn't fade away after the 12 days of the exhibition, in addition to all the graphic imagery of the project, we have condensed every little emotion into some objects that can be taken home. Tote bags and mugs became the materialization of a memory.
These are dark times (quote) and it is with this arsenal that we fight, spreading what we believe is essential to remain perfectly human.
