The Boys
Creating for a film production company that speaks mainly to the Asian market was really fun. Every art form, to us, is pure inspiration, in fact here we let ourselves be inspired by Akira, a Japanese animation film from 1988, to narrate The Boys. An image with bold shapes and colours, a design that also tells them through the place they inhabit thanks to the ideograms that flank the English language and become part of the design throughout.
role
- Creative Direction
- Art Direction
- Branding
- Visual Design
A gem. To narrate them, we included elements in the design that were indicative and explanatory of what they do, such as the progress bar that accompanies the user throughout the experience.
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