Gini Vini
Gini Vini is the story of a family and a land whose histories are inextricably intertwined. We have captured this essence through structural and stylistic choices that gently guide the experience—without distractions, with balance and harmony. A full immersion in a narrative that feels almost tangible.
role
- Creative Direction
- Art Direction
- Development
- Motion Design
- Visual Design
How can we merge the two key concepts that define Gini’s history? We expressed tradition and innovation through a carefully curated typographic approach—blending a refined, romantic, and almost nostalgic serif font with a more direct, immediate, and clean typeface.
Card index—fascinating systems that store and preserve stories. These inspired us in designing part of the Gini website’s structure, offering a way to share a legacy that has been passed down through generations in a seamless yet dynamic manner.
We managed the creation of all visual materials, from videos to photos, in collaboration with Alberto Scorsin, our trusted creative partner for years.
