Impronta Website
The key is at the beginning. It’s not just about understanding the technical requirements for a functional website, but about capturing the brand's soul and personality and weaving them into the project. For Impronta's website, we listened, understood the needs, and turned them into clear design choices, smooth interactions, and a clean layout that holds all the necessary information. As Bruno Munari says, the hardest part is to simplify.
role
- Branding
- Creative Direction
- Art Direction
- Development
- Motion Design
- Visual Design
We didn’t just rely on a technical sheet to showcase products or services. Instead, we used rich visual content and smooth, fast transitions to make even typically dull elements engaging. Here, the user and their understanding are at the heart of the experience.
When it comes to windows and fittings, what better element to represent them than light? This concept comes to life through airy, clean designs, white spaces, clear messages, and easily readable fonts.
